Doman AI · Advisory for owners
AI, from an operator’s chair.
Most owners do not need more AI. They need someone who has run a business to tell them which three things are worth doing, which to hand to a builder, and which to ignore. That is the job.
“There are a hundred AI tools, agents, and automation ideas getting pushed at businesses every day, and most of them are either badly matched to the business or not worth the operational overhead. Laird’s value was helping narrow the field to what was actually relevant, practical, and worth testing for a company like ours.”Bill DavisCo-Founder, Forgely · a Utah manufacturer running production, ecommerce and operations at once · The case study →
The thing I actually do in the room
Where AI creates leverage, and where it just creates chaos.
Every idea goes on this map before anyone builds anything. Most of what gets pitched to owners lives in the bottom half. The work is finding the two or three things in the top left, and designing the one thing in the top right properly.
How I work
Operator, not evangelist.
I have run the business you are running.
Trucks, payroll, customers to keep happy. Before AI I ran a moving and storage franchise across Utah. I am not selling software, and I do not get excited about a tool until I can see where it sits on the map above.
Narrow the field.
You will leave with fewer ideas than you came with, and they will be the right ones. What to automate, what to keep human, what to build now versus later, and what to ignore entirely.
Direct the build. Don’t become it.
I will scope a build, pick the builder, and keep it honest. I take on the occasional build myself when it is interesting. It is not the front door, and it is not where I earn my keep.
Plainly
What AI is actually good at right now.
Not the demo. The Tuesday-afternoon version, in a real business, with a human who checks the work.
Refactoring what already exists.
Messy code, a spreadsheet nobody dares touch, a twelve-step process that should be four. AI is very good at reading the whole thing and proposing the cleaner version for you to approve.
First drafts.
Proposals, SOPs, job posts, the hard email. It gets you from blank page to something worth editing in about a minute.
Reading so you don’t have to.
Long threads, contracts, meeting recordings, a competitor’s whole website. Summaries with the parts that matter pulled to the top.
Cleaning data.
De-duplicating a customer list, normalizing addresses, pulling fields out of a pile of PDFs. Boring, exact, and it does not get tired.
Research synthesis.
Twenty sources into a one-page brief with the disagreements marked. The starting point for a decision, not the decision.
Customer follow-up you approve.
It drafts the quote follow-up, the review request, the scheduling reply. You read it, click approve, it sends. That is the whole job.
Quoting from your own history.
Past jobs in, a first-pass estimate out, with the assumptions listed so you can argue with them.
Teaching your team.
Turning your best person’s head into a checklist, a training doc, a set of examples. Most of my favourite work is taking a complete beginner and making them the most productive person in the building.
What it is bad at: judgment, knowing your business, and being left unsupervised. That is where the operator comes in, and it is the whole reason this is advisory first.
Engagements
Start with one session. Stay if it is useful.
Start here
AI Strategy Session
$999 one session
Ninety minutes with me, in person or on video. You leave with a plan worth building and the map above filled in for your business.
- Custom roadmap and the “too many hats” audit
- Includes the full AI Visibility Report
- Two-week follow-up call
- In person across Northern Utah
Ongoing
Advisory
Monthly by conversation
For owners who want a thinking partner rather than a contractor. I review what the team is building, vet vendors and tools, and keep the plan honest as the business changes.
- Standing calls, plus access between them
- Vendor and tool vetting
- The roadmap, maintained
Directed
Implementation
Quoted per build
The systems you see below, built for you. Scoped and directed by me, usually after a strategy session so we are building the right thing.
- Automations and AI workflows
- Tool setup, integration, testing
- Team training and support
I say this as someone who has shipped.
Three generations of building tools that help real people. The Doman family portfolio includes NACD (The National Association for Child Development), Simply Smarter, Advanced Brain Technologies (ABT), The Listening Program, TSI · Targeted Sound Intervention, Vital Neuro, The NACD Foundation, the book Healing at the Speed of Sound, and iOS apps including Cognition Coach, NACD Family Portal, Speech Therapy for Apraxia, and Family Conversations.
Based in the Ogden area. Working across the Wasatch Front.
I will come to your shop, your office, or your job site.
Anywhere along I-15 from Ogden to Draper, in person. Everywhere else, by video. If you are searching for an AI consultant in Utah who has actually run a business here, start with one session.
One session
Bring me the decision, not the ticket.
Ninety minutes. You leave knowing what is worth doing, what to hand off, and what to stop thinking about.
Just want to see how AI describes you today? The $99 report.