AI Search & Citation Playbooks
Long-form guides on getting your business visible in ChatGPT, Perplexity, Gemini, and Claude. Free to read. Written for small business owners, not enterprise marketers.
How to Get Cited by ChatGPT
How ChatGPT actually decides what to cite, what works to influence it, and what doesn't. Includes a step-by-step setup for small businesses plus an anti-playbook of tactics that waste time.
Read playbook →How to Get Cited by Perplexity
Perplexity is different from ChatGPT (citation-transparent, search-first, recency-weighted). Here is the specific playbook for getting your small business into its answer-with-sources flow.
Read playbook →Generative Engine Optimization for Small Business
The conceptual layer. What GEO is, how it differs from SEO and AEO, why it matters now, and the 8-step playbook for small businesses. Read this first if the terminology around AI search confuses you.
Read playbook →AI Search Optimization (90-day tactical plan)
For owner-operators with five hours a week. A week-one checklist plus a 90-day playbook broken into 4-week phases. The actionable companion to the GEO foundational guide.
Read playbook →Want to know where your business actually stands in AI search right now? Start with the $99 AI Visibility Report. It shows how ChatGPT, Claude, Gemini, and Perplexity describe you today and what to fix first.