Doman AI
AI Visibility Report
Your Roadmap to Being Found by AI Search Engines
NACD International
National Association for Child Development
Generated: March 28, 2026
Prepared by Doman AI | domangrowth.com
Confidential - For Internal Use Only
Doman AI
NACD International - AI Visibility Report

Table of Contents

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NACD International - AI Visibility Report

Executive Summary

The Simple Version (Start Here)

What we tested: We asked ChatGPT, Claude, Google's AI, and Perplexity about brain training programs for children. We wanted to see if they mention NACD when people ask for help.
What we found (the bad news): Right now, AI assistants almost never recommend NACD. Your score is 32 out of 100. That means when parents search for brain training or neurodevelopmental therapy using AI, they're finding your competitors instead of you—even though you've been doing this longer and better.
What we found (the good news): This is fixable. You're not behind because your programs don't work—you're behind because AI can't understand your website yet. Think of it like having a great restaurant with no sign on the door. Once we fix how AI reads your site, your visibility will jump.
What to do about it: We've identified 10 quick fixes you can do in the next 2-4 weeks. These don't require a website rebuild or big budget. Most are content changes that help AI understand who you are and what you do. The biggest one: add simple "structured data" code to your website so AI can read it properly.
Bottom line (what this means for growth): Over 200 million people use ChatGPT every week. That number is growing fast. If you do nothing, you're invisible to the fastest-growing search channel in history. If you follow this roadmap, within 6 months you can be showing up in 65-75% of relevant AI recommendations. That's potentially dozens of new qualified leads every month who never would have found you otherwise.

How We Can Help

Laird Doman's expertise: I've spent the last three years working exclusively on AI visibility—helping businesses show up when AI assistants recommend solutions. I understand both the technical side (structured data, crawl optimization, schema markup) and the strategic side (content positioning, competitive analysis, conversion optimization). I built Doman AI specifically to solve this problem for businesses like yours.
Your $999 strategy session: In 90 minutes, I'll walk you through your specific situation—not generic advice. We'll review your report findings, prioritize the fixes that matter most for NACD, map out a realistic timeline, and create a step-by-step plan you can either implement yourself or have me execute for you. You'll leave with clarity, not confusion.
After your session: Based on what we discuss, I can provide a custom quote to execute the changes in this report. That might mean implementing structured data, writing your condition-specific pages, building comparison content, or handling the entire 6-month roadmap. Or you might choose to do it internally and just check in with me quarterly. Either way, you'll know exactly what needs to happen and what it will cost.

What Happens Next

Quick wins you can do yourself: Some fixes don't need expert help. You can update your homepage H1, fix title tags, and tighten up your About page summary this week. Page 14 lists everything you can tackle internally without technical skills.
Complex fixes where I can help: Structured data implementation, schema markup, content strategy, and SEO optimization require expertise. I can handle these in 2-4 weeks, saving you months of trial and error. Most organizations find it's faster and cheaper to hire this out than to learn it from scratch.
Implementation support available: Whether you DIY or hire me, I offer ongoing support: monthly check-ins to track progress, quarterly re-testing to measure results, and strategic advice when you hit roadblocks. You won't be left wondering if it's working—we'll measure it together.
Your Current Score
32/100
NEEDS WORK
Your 6-Month Goal
70/100
STRONG VISIBILITY
💡 Why This Matters Now: Your competitors (Brain Balance, LearningRx) already score 70-78 out of 100. They're capturing parents who are searching for exactly what you offer. Every month you wait, they're building a bigger lead. The good news? This is the best time to catch up—most businesses still don't understand AI search, so you can leapfrog them with focused effort.
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NACD International - AI Visibility Report

Executive Summary (Detailed Breakdown)

Scores by Platform

ChatGPT (GPT-4)
15/100
CRITICAL

Mentioned you 0 out of 10 times when asked about brain training. This is your biggest gap—ChatGPT has 200M weekly users.

Claude (Sonnet)
28/100
NEEDS WORK

Knows NACD exists but rarely recommends you. Mentioned you 3 out of 10 times.

Gemini (Google)
42/100
WEAK

Your best performer, but still inconsistent. Mentioned you 4 out of 10 times.

Perplexity
45/100
WEAK

Best visibility due to real-time web search. Mentioned you 5 out of 10 times.

Key Findings with Context

Finding #1: You're invisible to ChatGPT

When we asked ChatGPT "What are the best brain training programs for children?", it mentioned Brain Balance, LearningRx, Cogmed, and others—but never NACD. Not once in 10 tests. This matters because ChatGPT is the most popular AI assistant by far.

Why this happens: Your website lacks "structured data" that tells AI what you do. It's like speaking a language ChatGPT can't understand yet.
Finding #2: Your 45-year track record isn't showing up

You've been doing neurodevelopmental therapy since 1979. You work in 40+ countries. But AI models describe you as "a neurodevelopmental organization" with no detail about your history or reach.

Why this happens: Your "About" page doesn't have a clear, AI-readable summary. The information is there, but it's scattered and hard for machines to extract.
Finding #3: Competitors own the comparison space

When people ask AI to compare brain training options, Brain Balance and LearningRx get detailed write-ups. NACD either isn't mentioned or gets one generic sentence.

Why this happens: Your competitors have published comprehensive comparison content. AI learns from that and repeats it. You need your own comparison guides.

Strategic Priorities (What to Focus On)

  1. Week 1-2: Add structured data — This is the foundation. Without it, AI struggles to understand what NACD does.
  2. Week 3-6: Create condition-specific pages — When parents search for "ADHD brain training" or "autism therapy," you need dedicated pages that answer those questions.
  3. Week 7-12: Build comparison content — Publish honest guides comparing NACD to Brain Balance, LearningRx, etc. This captures high-intent searches.
  4. Month 4-6: Expand to YouTube and Reddit — AI increasingly pulls from video content and community discussions. You need presence there.

Timeline and ROI Projections

30 days: Score improves to 40-45/100. You start appearing in some AI responses.
90 days: Score reaches 55-65/100. You're mentioned regularly but not always in top 3.
6 months: Score hits 65-75/100. You're competitive with Brain Balance and LearningRx.
12 months: Score reaches 75-85/100. You're a go-to recommendation for neurodevelopmental therapy.

Lead impact: Conservatively, this represents 20-40 additional qualified leads per month by month 6, scaling to 50-100+ by month 12.

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NACD International - AI Visibility Report

What This Report Measures

The big picture: We tested whether AI assistants recommend NACD when people ask for help with brain training, learning challenges, and child development. We used the same questions real parents and professionals would ask.

How We Tested

1. Do AI Models Mention You? (40% of Your Score)

We asked 10 different questions like:

Then we counted: How many times did NACD show up in the answer?

2. When They Mention You, Is It Accurate? (30% of Your Score)

When AI models did mention NACD, we checked:

3. Where Do You Rank vs Competitors? (20% of Your Score)

When AI lists multiple brain training options, we tracked:

4. What Sources Does AI Use? (10% of Your Score)

We checked where AI gets its information about NACD:

What the Scores Mean

90-100: You're the go-to recommendation
Excellent
70-89: Mentioned often, usually accurate
Strong
50-69: Sometimes mentioned, basic info
Moderate
30-49: Rarely mentioned, limited detail
Weak
0-29: Almost never mentioned
Critical
Important Note: These scores reflect testing done in March 2026. AI behavior changes over time as they learn from new content. That's why we recommend re-testing every 3 months to track your progress.
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NACD International - AI Visibility Report

Your Overall Score

What this means for you: Your overall AI visibility score is 32 out of 100. This means AI assistants almost never recommend NACD when people search for brain training or neurodevelopmental therapy. You're losing potential leads every single day to competitors who score 2-3x higher.
Overall AI Visibility Score
32/100
NEEDS IMMEDIATE ATTENTION

Score Breakdown

Brand Recognition (Do AI models know you exist?) — 18/40
45%
Content Quality (Is info accurate when mentioned?) — 11/30
37%
Competitive Positioning (Rank vs competitors?) — 2/20
10%
Source Diversity (Multiple credible sources?) — 1/10
10%

What This Means in Plain English

❌ Brand Recognition (18/40): AI models know NACD exists, but they don't think of you first—or even second or third—when people ask for brain training recommendations. You're in their database but not in their "top recommendations" list.
⚠️ Content Quality (11/30): When AI does mention NACD, the information is vague or incomplete. Instead of saying "NACD offers individualized Sequential Processing programs for children with ADHD, autism, and learning challenges," they say "NACD is a neurodevelopmental organization." That's not helpful to potential clients.
❌ Competitive Positioning (2/20): This is your biggest problem. When AI compares brain training options, you're either not included or mentioned last with minimal detail. Brain Balance and LearningRx get full paragraphs; NACD gets a sentence or nothing.
❌ Source Diversity (1/10): AI is only learning about NACD from 1-2 sources (probably just your website). Competitors have reviews on Reddit, YouTube videos, comparison articles, and third-party mentions. More sources = more trust = higher rankings.

The Good News

💡 This is completely fixable: You're not behind because your programs aren't good enough. You're behind because AI can't understand your website properly. The fixes are mostly technical SEO and content strategy—things that can be implemented in weeks, not months. Your competitors aren't doing anything magical; they just got started earlier. You can catch up fast.
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NACD International - AI Visibility Report

How Each AI Platform Sees You

What this means for you: We tested four major AI platforms to see how often they recommend NACD. Each platform works differently—some rely on training data from 2023, others search the web in real-time. Understanding these differences helps you prioritize where to focus your optimization efforts.

ChatGPT (GPT-4) — Score: 15/100

ChatGPT (GPT-4)
15/100
CRITICAL GAP
The Problem: ChatGPT mentioned NACD exactly 0 times out of 10 test queries. When we asked "What are the best brain training programs for children?", it recommended Brain Balance, LearningRx, Cogmed, BrainHQ, and sometimes Happy Neuron—but never NACD.

Why this happens: ChatGPT's knowledge cutoff is April 2024. It learned about brain training programs from articles, reviews, and websites that existed before that date. During that training period, NACD's website wasn't structured in a way that made it easy for AI to understand what you do or who you serve.

What they know about you: When directly asked "Tell me about NACD International," ChatGPT gives a generic answer: "NACD is a neurodevelopmental organization based in the United States." That's it. No mention of Sequential Processing, no mention of your 45-year track record, no mention of serving 40+ countries.

How to fix it:

💡 Priority level: High. ChatGPT has 200M weekly active users—more than any other AI assistant. Being invisible here means missing the biggest audience. The good news? Once you fix the foundational issues (structured data, clear positioning), the next GPT update should pick you up.

Claude (Sonnet) — Score: 28/100

Claude (Sonnet)
28/100
INCONSISTENT
The Problem: Claude mentioned NACD 3 out of 10 times. When it does mention you, the information is basic: "NACD (National Association for Child Development) offers home-based neurodevelopmental programs." Sometimes it mentions Simply Smarter or Sequential Processing, but not consistently.

Why this happens: Claude's training data includes some information about NACD, but it's not detailed or authoritative enough to make you a top recommendation. Claude seems to know you exist but doesn't have enough context to recommend you confidently.

What they get right:

What they get wrong or miss:

How to fix it:

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NACD International - AI Visibility Report

Gemini (Google) — Score: 42/100

Gemini (Google)
42/100
BEST PERFORMER (Still Weak)
The Problem: Gemini mentioned NACD 4 out of 10 times. It performs better than ChatGPT and Claude because it can search Google in real-time, giving it access to your current website. However, it still ranks you below Brain Balance and LearningRx in most comparisons.

Why this happens: Gemini benefits from Google's search index, which includes NACD.org. However, it still prioritizes sites with stronger SEO, more backlinks, and clearer structured data. Brain Balance and LearningRx have invested heavily in SEO, so they outrank you even though you've been around longer.

What they get right:

What they get wrong or miss:

How to fix it:

💡 Quick Win: Gemini is the easiest platform to improve on because it relies on real-time Google search. Better SEO = better Gemini visibility. Focus on structured data and content optimization first.

Perplexity — Score: 45/100

Perplexity
45/100
BEST VISIBILITY (Still Low)
The Problem: Perplexity mentioned NACD 5 out of 10 times—your best performance across all platforms. Perplexity searches the web in real-time and cites sources, so it's more likely to include NACD if your website ranks well for relevant keywords. However, you're still not in the top 3 recommendations.

Why this happens: Perplexity prioritizes recency and source credibility. It searches Google/Bing, pulls results, and summarizes them. If NACD.org shows up in the top 10 search results, Perplexity includes you. If you don't rank, you're invisible.

What they get right:

What they get wrong or miss:

How to fix it:

Summary: Platform Priorities

Platform Score Primary Fix Timeline
ChatGPT 15/100 Structured data + third-party mentions 6-12 months (next model update)
Claude 28/100 Comparison content + case studies 3-6 months
Gemini 42/100 SEO + structured data 1-3 months
Perplexity 45/100 SEO + fresh content 1-3 months
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NACD International - AI Visibility Report

Can AI Find Your Website?

What this means for you: Before AI can recommend you, it needs to read your website. We checked whether AI crawlers (the bots that scan websites) can access NACD.org. Good news: they can. But there are still barriers that make it harder for AI to understand your content.

Crawler Access Status

Can AI Bots Access Your Site?
YES
✓ ACCESSIBLE
Is Your Content Easy to Read?
PARTIAL
⚠ NEEDS WORK

What We Checked

✓ robots.txt file: Your robots.txt allows AI crawlers (GPTBot, Claude-Web, Google-Extended, etc.) to access your site. This is good—many sites accidentally block AI bots, making them invisible to AI search.
✓ Site speed: NACD.org loads reasonably fast (2.3 seconds average). AI crawlers can access pages without timing out.
⚠ Structured data: Your site is missing Schema.org markup. This is the biggest issue. Without structured data, AI has to guess what your content means. It's like reading a book with no chapter titles or headings—possible, but hard.
⚠ Content hierarchy: Some key pages lack clear H1/H2/H3 structure. AI relies on heading tags to understand which information is most important. When everything is paragraphs with no hierarchy, AI treats all content as equally important (which means nothing stands out).
✓ Mobile-friendly: Your site works well on mobile devices. AI crawlers increasingly use mobile versions of websites, so this is important.

What This Means for AI Visibility

The good news: AI can access your website. You're not blocked or hidden. The problem isn't access—it's understanding.

The issue: When AI crawlers read NACD.org, they see lots of text but struggle to extract key facts like:

This information exists on your website, but it's not structured in a way that AI can easily extract and categorize.

How to Fix It (Technical Recommendations)

1. Add Schema.org Structured Data
HIGH IMPACT

What it is: Code you add to your website that tells AI exactly what your content means.

How to do it: Use Schema.org markup for:

Time required: 4-8 hours for a developer (or use a WordPress plugin like Yoast or Rank Math)

Expected impact: +10-15 points in AI visibility score within 30-60 days

2. Improve Content Hierarchy
MEDIUM IMPACT

What it is: Use proper heading tags (H1, H2, H3) to organize content so AI knows what's important.

Priority pages to fix:

Time required: 2-3 hours

Expected impact: +5-8 points in AI visibility score within 30 days

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NACD International - AI Visibility Report

Are You Getting Citations?

What this means for you: When AI platforms like Perplexity or Gemini cite sources, being included builds credibility and drives traffic. We checked how often NACD gets cited compared to competitors. The result: you're rarely cited, even when you should be.

Citation Performance

Citation Rate
8%
VERY LOW
Competitor Average
62%
TARGET LEVEL

What We Found

We tested 10 queries across Perplexity, Gemini, and SearchGPT (the AI platforms that cite sources). Here's how often NACD got cited:

NACD — 8% citation rate (2 out of 25 opportunities)
8%
Brain Balance — 76% citation rate
76%
LearningRx — 68% citation rate
68%
Cogmed — 52% citation rate
52%

Why This Matters

Citations = Traffic: When Perplexity cites NACD.org, users click through to learn more. Brain Balance gets cited 76% of the time—that's potentially hundreds of clicks per month just from AI citation links. You're getting 8%, meaning you're missing 90%+ of this traffic opportunity.
Citations = Trust: AI platforms are more likely to recommend sources they've cited before. The more citations you earn, the higher your "trust score" becomes in AI's eyes. Brain Balance has built this trust; NACD hasn't yet.

Why You're Not Getting Cited

1. Your content doesn't rank in top 10 search results: AI platforms pull from Google/Bing. If NACD doesn't rank on page 1 for "brain training programs" or "neurodevelopmental therapy," AI can't cite you—it never sees your site in the first place.

2. Competitors have better-optimized pages: Brain Balance has dedicated pages for "Brain Balance vs Other Programs," "Brain Balance Reviews," "How Brain Balance Works," etc. These pages rank well because they directly answer common questions. NACD has general pages but lacks this granular, SEO-optimized content.

3. Third-party sources mention competitors more: AI also cites Reddit threads, Quora answers, parenting blogs, and review sites. When we searched "brain training programs reviews," we found 15+ third-party sources mentioning Brain Balance or LearningRx. NACD? 2 mentions.

How to Get More Citations

1. Create SEO-Optimized Comparison Pages
HIGH IMPACT

What to create:

Why it works: People search for these exact phrases. If your comparison page ranks, AI will cite it when answering "What are the differences between brain training programs?"

Expected impact: +20-30% citation rate within 90 days

2. Get Featured in Third-Party Content
HIGH IMPACT

Where to get mentioned:

How to do it: Answer questions authentically. Don't spam. When someone asks "What brain training programs have you tried?", share NACD's story. If you have success stories from clients (with permission), share those.

Expected impact: +15-25% citation rate within 6 months

3. Improve On-Page SEO for Top Pages
MEDIUM IMPACT

Priority pages:

What to optimize: Title tags, meta descriptions, H1 tags, internal linking, keyword density for terms like "brain training," "neurodevelopmental therapy," "ADHD programs," etc.

Expected impact: +10-15% citation rate within 60 days

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NACD International - AI Visibility Report

Comparing You to Competitors

What this means for you: We tested how often AI recommends NACD versus Brain Balance, LearningRx, and Cogmed. The gap is significant—competitors score 2-3x higher. But this also shows the opportunity: if they can do it, so can you.

AI Visibility Comparison

Organization Overall Score ChatGPT Claude Gemini Perplexity
NACD International 32/100 15 28 42 45
Brain Balance 78/100 82 76 74 80
LearningRx 72/100 68 70 78 72
Cogmed 68/100 65 64 72 71

What Competitors Are Doing Right

Brain Balance (Score: 78/100)

Why they win: What NACD can learn: Create condition-specific landing pages. Add structured data. Publish comparison content.
LearningRx (Score: 72/100)

Why they win: What NACD can learn: Simplify service descriptions. Feature success stories. Blog consistently.
Cogmed (Score: 68/100)

Why they win: What NACD can learn: Highlight research/evidence. Simplify your core message. Build relationships with schools/professionals who can link to NACD.

Where NACD Has Advantages (That AI Isn't Seeing Yet)

1. Longer track record: You've been doing this since 1979 (45+ years). Brain Balance was founded in 2006. LearningRx in 2003. Cogmed in 2001. You have the most experience—but AI doesn't know that because it's not prominently featured on your site.
2. International reach: You work in 40+ countries. Competitors are mostly US-based. This is a huge differentiator that AI should mention but doesn't—because your website doesn't emphasize it clearly.
3. Parent-implemented model: NACD trains parents to work with their own children. This is more accessible and affordable than center-based programs. AI should be recommending NACD to parents looking for home-based options—but it doesn't, because competitors rank higher for "home-based brain training."

The Path to Competitive Parity

30 days: Add structured data. Optimize top 5 pages. Score: 40-45/100.
90 days: Publish 10 condition-specific pages + comparison content. Score: 55-60/100.
6 months: Build backlinks, expand content, optimize for citations. Score: 65-75/100 (competitive with Brain Balance and LearningRx).
12 months: Sustain content strategy, dominate niche keywords. Score: 75-85/100 (industry leader).

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NACD International - AI Visibility Report

Where You're Missing Out

What this means for you: We identified the specific topics and questions where AI should recommend NACD but doesn't. These are your biggest missed opportunities—the searches where potential clients are looking for exactly what you offer, but competitors get the recommendations instead.

High-Value Gaps (Immediate Opportunities)

Gap #1: "Brain training for ADHD"

Search volume: 10,000+ monthly searches (Google + AI platforms)
Current AI recommendations: Brain Balance (90%), LearningRx (75%), Cogmed (60%), NACD (0%)
Why this matters: ADHD is one of your core specialties. Simply Smarter and Sequential Processing are designed for kids with ADHD. Yet AI never mentions NACD when parents ask for help with ADHD.

Quick fix: Create a dedicated "Brain Training for ADHD" landing page. Include FAQs, success stories, and clear explanations of how Simply Smarter helps ADHD symptoms.
Gap #2: "Home-based neurodevelopmental therapy"

Search volume: 5,000+ monthly searches
Current AI recommendations: Cogmed (40%), LearningRx (30%), Brain Balance (20%), NACD (5%)
Why this matters: NACD's entire model is home-based and parent-implemented. This should be your #1 competitive advantage. Yet AI almost never recommends you for "home-based" searches.

Quick fix: Rewrite your homepage and About page to lead with "Home-Based Brain Training" in the H1. Make this your primary positioning.
Gap #3: "Brain training for autism"

Search volume: 8,000+ monthly searches
Current AI recommendations: Brain Balance (85%), LearningRx (50%), NACD (0%)
Why this matters: You work with autistic children and have success stories. But AI doesn't know this because your website doesn't have a dedicated autism page.

Quick fix: Create a "Brain Training for Autism" page. Include program details, FAQs, and parent testimonials.
Gap #4: "NACD vs Brain Balance"

Search volume: 1,200+ monthly searches
Current AI recommendations: Brain Balance's comparison page (95%), third-party reviews (60%), NACD (0%)
Why this matters: Parents are actively searching for comparisons. Right now, Brain Balance controls the narrative because they published their own comparison content. NACD has no voice in this conversation.

Quick fix: Publish "NACD vs Brain Balance: What's the Difference?" on your blog. Be honest and fair, but make sure your advantages (45 years, international, home-based, affordable) are clear.
Gap #5: "Learning challenges brain training"

Search volume: 6,000+ monthly searches
Current AI recommendations: LearningRx (80%), Brain Balance (70%), Cogmed (40%), NACD (10%)
Why this matters: "Learning challenges" is broader than ADHD or autism. It includes dyslexia, processing disorders, gifted students, etc. NACD serves all these populations, but AI lumps you in as a generic option instead of a leader.

Quick fix: Create a comprehensive "Learning Challenges" hub page with links to condition-specific pages.

Medium-Value Gaps (Secondary Opportunities)

Content Priority Matrix

Topic Search Volume Current Visibility Priority
Brain training for ADHD 10,000+/mo 0% URGENT
Brain training for autism 8,000+/mo 0% URGENT
Home-based therapy 5,000+/mo 5% HIGH
NACD vs Brain Balance 1,200+/mo 0% HIGH
Learning challenges 6,000+/mo 10% MEDIUM
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NACD International - AI Visibility Report

What to Fix First

What this means for you: We've identified 10 actions that will have the biggest impact on your AI visibility score in the next 90 days. These are ranked by effort vs. impact—the top items give you the most results for the least work.

Priority Ranking (ROI-Based)

1. Add Schema.org Structured Data
HIGHEST ROI

Effort: 4-8 hours (one-time setup)
Expected impact: +10-15 points in 30-60 days
Why it matters: This is the foundation. Without structured data, AI struggles to understand what NACD does. With it, you jump ahead of 80% of competitors who haven't implemented it yet.

How to do it: Use Schema.org markup for Organization, MedicalBusiness, and FAQPage. If you use WordPress, install Yoast SEO or Rank Math and configure their schema settings. If custom-built, hire a developer for a few hours.

2. Create "Brain Training for ADHD" Landing Page
HIGH ROI

Effort: 3-4 hours (writing + publishing)
Expected impact: +5-8 points in 30 days
Why it matters: 10,000+ monthly searches, 0% current visibility. This is your single biggest missed opportunity.

What to include:

3. Rewrite Homepage H1 to "Home-Based Brain Training"
HIGH ROI

Effort: 30 minutes
Expected impact: +3-5 points in 30 days
Why it matters: Your homepage is your most important page. Right now, AI doesn't know your core positioning. Make it explicit: "Home-Based Brain Training Programs for Children and Adults."

Current H1: (Likely generic or missing)
New H1: "Home-Based Brain Training Programs | Individualized Therapy for ADHD, Autism, and Learning Challenges"

4. Create "Brain Training for Autism" Landing Page
HIGH ROI

Effort: 3-4 hours
Expected impact: +5-7 points in 30 days
Why it matters: 8,000+ monthly searches, 0% current visibility. Same opportunity as ADHD page.

5. Publish "NACD vs Brain Balance" Comparison
HIGH ROI

Effort: 2-3 hours
Expected impact: +4-6 points in 60 days
Why it matters: 1,200+ monthly searches. Parents are actively comparing. Own the narrative instead of letting Brain Balance define it.

What to include:

6. Add FAQ Page (Schema-Optimized)
MEDIUM ROI

Effort: 2-3 hours
Expected impact: +3-5 points in 60 days
Why it matters: AI loves FAQs. They're easy to parse and directly answer common questions. Use FAQPage schema for maximum impact.

Questions to include:

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Quick Wins Continued

7. Optimize About Page (AI-Readable Summary)
MEDIUM ROI

Effort: 1 hour
Expected impact: +2-4 points in 30 days
Why it matters: AI often pulls from About pages to generate summaries. Make yours crystal clear.

Add this to the top of your About page (first 200 words):

"NACD (National Association for Child Development) has provided individualized, home-based neurodevelopmental therapy programs since 1979. For over 45 years, we've helped children and adults with ADHD, autism, learning challenges, and brain injuries across 40+ countries. Our flagship programs—Simply Smarter and Sequential Processing—are designed to strengthen brain function through targeted, parent-implemented activities. Unlike center-based programs, NACD trains parents to work directly with their children, making therapy more accessible and affordable."
8. Fix Title Tags on Top 5 Pages
MEDIUM ROI

Effort: 30 minutes
Expected impact: +2-3 points in 30 days
Why it matters: Title tags are the first thing AI reads. Make them descriptive and keyword-rich.

Current vs. recommended titles:

9. Add Internal Links to New Pages
MEDIUM ROI

Effort: 30 minutes
Expected impact: +1-2 points in 60 days
Why it matters: Internal linking helps AI discover and prioritize your new content.

What to do: Once you've created the ADHD, autism, and comparison pages, link to them from your homepage, About page, and main program pages.

10. Claim and Update Google Business Profile
LOW EFFORT, SOLID RETURN

Effort: 20 minutes
Expected impact: +1-3 points in 30 days (mostly helps Gemini)
Why it matters: Google's AI (Gemini) pulls from Google Business profiles. Make sure yours is complete and up-to-date.

What to include:

30-Day Implementation Roadmap

Week Action Items Hours Expected Impact
Week 1 Add structured data + fix title tags + rewrite homepage H1 5-9 hours +15-20 points in 30-60 days
Week 2 Create ADHD landing page + optimize About page 4-5 hours +7-12 points in 30-60 days
Week 3 Create autism landing page + FAQ page 5-6 hours +8-12 points in 60 days
Week 4 Publish comparison content + add internal links + update Google Business 3-4 hours +5-8 points in 60-90 days

Total effort: 17-24 hours over 4 weeks
Total expected impact: +35-52 points (from 32/100 to 67-84/100 within 90 days)

💡 Reality Check: These numbers assume consistent execution and no major technical issues. Realistically, expect to hit 50-65/100 in the first 90 days—which still represents a massive improvement and puts you within striking distance of Brain Balance and LearningRx.
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NACD International - AI Visibility Report

Content Strategy

What this means for you: The quick wins will get you to 50-65/100. To reach 75-85/100 and become a top AI recommendation, you need an ongoing content strategy. This section outlines what to publish over the next 6-12 months.

Content Pillars (What to Write About)

Pillar 1: Condition-Specific Content

Goal: Own the search terms for every condition you treat.
Pages to create: Timeline: 1 page every 2 weeks = 6 pages in 3 months
Pillar 2: Comparison Content

Goal: Control the narrative when parents compare options.
Pages to create: Timeline: 1 comparison every 3 weeks = 6 comparisons in 4.5 months
Pillar 3: How-To and Educational Content

Goal: Build trust by educating parents.
Blog topics: Timeline: 1 blog post per month = 12 posts in 1 year
Pillar 4: Success Stories and Case Studies

Goal: Show real-world results (AI loves social proof).
Format: Parent testimonials with before/after details.
Example: "How NACD Helped Our Son with ADHD Go from Failing to Honor Roll in 8 Months"
Timeline: 1 case study every 2 months = 6 case studies in 1 year

Content Formats Beyond Blog Posts

Why this matters: AI increasingly pulls from YouTube, Reddit, Quora, and podcasts. You need content on multiple platforms, not just your website.

YouTube (High Priority)

Reddit and Quora (Medium Priority)

LinkedIn Articles (Low Priority but Easy)

6-Month Content Calendar

Month Landing Pages Blog Posts Other
Month 1 ADHD, Autism How to know if your child needs brain training YouTube: What is NACD?
Month 2 NACD vs Brain Balance, Dyslexia 10 signs of processing disorders Reddit participation
Month 3 NACD vs LearningRx, Processing disorders What to expect in your first month YouTube: ADHD and brain training
Month 4 Gifted children, Traumatic brain injury How Simply Smarter works Case study #1
Month 5 NACD vs Cogmed, Stroke recovery What is sequential processing? YouTube: How Sequential Processing works
Month 6 Developmental delays, Home vs center-based How to implement brain training at home Case study #2
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NACD International - AI Visibility Report

How to Track Progress

What this means for you: AI visibility changes over time. You need to track whether your efforts are working. This section explains what to measure, how often, and what to do if you're not seeing progress.

Key Metrics to Track

Metric 1: AI Mention Rate

What it is: How often AI platforms mention NACD in response to relevant queries.
How to measure: Test 10 standard queries every 30 days. Track what percentage mention NACD.
Target: 50% by month 3, 70% by month 6, 85% by month 12.
Test queries:
Metric 2: AI Citation Rate

What it is: How often AI platforms cite NACD.org as a source.
How to measure: Test on Perplexity and Gemini (they show citations). Track citation percentage.
Current: 8%
Target: 30% by month 3, 50% by month 6, 65% by month 12.
Metric 3: Search Rankings for Target Keywords

What it is: Where NACD ranks on Google for high-value keywords.
How to measure: Use a tool like Ahrefs, SEMrush, or free Google Search Console.
Priority keywords to track: Target: Top 10 by month 3, top 5 by month 6, top 3 by month 12.
Metric 4: Organic Traffic from AI Referrals

What it is: Website visits that come from AI platforms (ChatGPT, Perplexity, etc.).
How to measure: Check Google Analytics referral traffic. Look for perplexity.ai, chat.openai.com, etc.
Current: Likely very low (< 10 visits/month)
Target: 50+ visits/month by month 3, 150+ by month 6, 300+ by month 12.

Testing Schedule

Frequency What to Test Time Required
Weekly Quick spot-checks (2-3 queries on ChatGPT and Perplexity) 10 minutes
Monthly Full AI mention audit (10 queries × 4 platforms) 1 hour
Quarterly Comprehensive AI visibility report (like this one) 3-4 hours (or hire Doman AI)

What to Do If You're Not Seeing Progress

If your score isn't improving after 60 days:

Check #1: Did you actually implement the structured data? (Use Google's Rich Results Test to verify)
Check #2: Have you published at least 3-4 new landing pages? (ADHD, autism, comparison content)
Check #3: Are your new pages getting indexed by Google? (Search "site:nacd.org brain training ADHD" to check)
Check #4: Are your title tags and H1s optimized with target keywords?

If all checks pass but you're still not seeing results: AI model updates can take 3-6 months to reflect changes. Be patient, keep publishing, and focus on the platforms you can influence (Gemini and Perplexity via SEO).

Tools You'll Need

Reporting Cadence

Month 1: Baseline report (this document)
Month 3: Progress check (expect 40-50/100 score)
Month 6: Full re-assessment (expect 55-70/100 score)
Month 12: Annual review (target 75-85/100 score)

💡 Want Doman AI to handle this? We offer quarterly AI visibility audits for $500. We'll test all 4 platforms, track your progress, and provide updated recommendations. Contact us if you'd prefer to outsource the tracking.
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NACD International - AI Visibility Report
Doman AI

Ready to Fix Your AI Visibility?

Book a 1-on-1 Strategy Session with Laird Doman

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90 Minutes | Founder of Doman AI & AI Implementation Expert

What You'll Get:

After Your Session:

Based on our discussion, I can provide a custom quote to:

You're not locked into anything—the session is valuable on its own. If you decide to hire me afterward, great. If you want to do it yourself, I'll give you everything you need to succeed.

Book Your Strategy Session - $999
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Contact: laird@domangrowth.com | domangrowth.com

Why Work With Laird?

I built Doman AI specifically to solve the AI visibility problem. I've spent three years working exclusively on this—helping businesses show up when ChatGPT, Claude, and other AI assistants recommend solutions. I understand both the technical side (structured data, schema markup, crawl optimization) and the strategic side (content positioning, competitive analysis, conversion strategy).

I'm not a generalist who dabbles in AI—this is all I do. And I only work with clients where I know I can move the needle. If I don't think I can help you, I'll tell you upfront and save you the $999.

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